years : 2024 • 2025
client : A.N.Y
location : Watches & Wonders salon • Geneva, Switzerland
subject : With an annual theme of Cartier Magician, the Maison’s booth presents
a mise-en-scene inspired by the concept of magic and its role in the Cartier watchmaking universe.
The Watchmaker of Shapes welcomes visitors into a space that places with the boundary
between the visible and invisible, to create an atmosphere of metamorphosis
that reflects the inspiration behind this year’s watchmaking innovations.
area : 1 900 sqm
mission : Art Direction of showcases with Concept Design • Storytelling • Layouts • 3D model